DMA Market Selector

Select your target Designated Market Areas (DMAs) to reach your ideal TV audience. Choose markets from a single tier based on your selection allowance.

Markets Selected

TV Households

US Coverage

Selected Tier

Slots Left

Avg Income

Available Markets

All 0

T1 (1)

T2 (2)

T3 (3)

T4 (4)

T5 (5)

Loading markets...

Market Coverage Map

AI Audience Insights

Select markets and click below to generate AI-powered audience insights based on your DMA selection.

Designated Market Area

A Designated Market Area (DMA) is a geographic region in the United States where the population receives the same television and radio station offerings. These regions are defined by Nielsen, the global measurement and data analytics company.

The United States is divided into 210 DMAs, ranging from the New York DMA (the largest, reaching over 7 million TV households) to smaller regional markets like Glendive, MT (3,600 households).

Market Tiers & Selection Limits

DMAs are organized into tiers based on market size. Your selection is limited based on the tier:

Tier 1: 1 Market Only
Top 10 metros (New York, LA, Chicago)

Tier 2: Up to 2 Markets
Markets 11-25 (Seattle, Denver, Miami)

Tier 3: Up to 3 Markets
Markets 26-50 (Nashville, Austin)

Tier 4: Up to 4 Markets
Markets 51-100 (growing metros)

Tier 5: Up to 5 Markets
Markets 101+ (regional markets)

Why Single-Tier Selection?

Consistent CPM Rates: Markets within the same tier have similar advertising costs
Comparable Audiences: Similar market sizes ensure balanced campaign reach
Budget Optimization: Easier to plan and allocate your advertising spend
Strategic Alignment: Focus your efforts on markets that match your goals

Who Uses DMA Targeting?

Retail Chains Auto Dealerships Healthcare Systems Restaurants Political Campaigns Real Estate Law Firms Financial Services Travel & Tourism Universities

DMA Market Selector

Available Markets

Tier 1 Selection

Selected Markets

Market Coverage Map

AI Audience Insights

DMA Market Selector

Available Markets

Tier 1 Selection

Selected Markets

Market Coverage Map

AI Audience Insights Regenerate

Share Your DMA Selection

Please provide your contact info to share

Get a Quote

What is a DMA?

Designated Market Area

Market Tiers & Selection Limits

Why Single-Tier Selection?

Who Uses DMA Targeting?

AI Audience Insights