DOOH Campaign Assets

Proof of Play
Best Practices & Submission

Clear, high-quality POP allows us to move quickly, avoid re-shoots, and close out campaigns efficiently. Review the guidelines below and submit your assets.

Capture Guidelines

Follow these best practices to ensure your POP assets meet quality standards

What "Good" POP Looks Like

  • Ad is clearly visible and readable
  • Image/video is sharp and in focus (not grainy or blurred)
  • Screen or billboard is fully in frame
  • Captured from a natural viewing angle (street-level perspective)
  • No visual obstructions (trees, poles, glare, reflections)

Angles & Framing

  • Eye-level or slight upward angle
  • Perspective matches how a pedestrian or driver would see the ad
  • Entire unit visible and fully in frame
  • Capture in landscape orientation
  • Do not zoom in tightly — full unit should remain visible
  • Avoid extreme side angles, overhead shots, or cropped screens

Context & Environment

  • Include wide shots showing surroundings
  • Capture street activity when possible

Timing

  • Daytime and nighttime photos/videos are requested
  • Capturing near dusk is preferred — allows both day and night footage in a single visit

Quantity Guidelines (Per Location)

  • 8–10 high-quality photos (wide, close-up, and optional angle variation)
  • 3–5 short videos (15 seconds) capturing the full ad duration

If There Are Issues

  • Document issues with photos or video
  • Note date, time, and location
  • Notify campaign or operations contact immediately

POP assets that do not meet the above standards may require re-capture.

Taking a few extra minutes to ensure quality will save time and avoid follow-up visits.

Submission Specifications

Accepted file formats and naming conventions

File Types

Photos: JPG or PNG
Video: MP4 (15 sec, full creative duration)
Audio: MP3, WAV, M4A
Documents: PDF, DOCX, PPTX

File Naming

Format: City_Location_Date_Time
Example: NYC_Williamsburg_0425_8pm.jpg

Upload Limits

Max file size: 500MB per file
Multiple files accepted per submission

Submit Your POP Assets

Upload your proof of play photos, videos, and files. You'll receive a confirmation and status updates via email.

Drag & drop files here

or browse to select — Images, Videos, Audio, Documents

Uploading...

Submission Received!

Thank you! We've received your POP assets and sent a confirmation to your email. Our team will review and notify you of the status.